That said, it’ll be a while before the anti-IP tracking feature rolls out to all Google Chrome users worldwide. It’ll also prevent proxies from correlating traffic with the user account. The company might have users authenticate to proxies. Google also plans to address potential security issues that might arise from implementing the IP Protection feature, like a hacker compromising Google’s proxy servers. In turn, this will boost user privacy.Īs for location data that might be needed for certain services - like Netflix, for example - Google Chrome will offer coarse location information rather than precise location data. That way, neither Google nor the second company will get access to both the original IP and the traffic destination. A third party will manage the second hop. So Google plans to add a secondary proxy as well. The first iteration of IP Protection will use a single proxy to anonymize your IP address.īut that’s not private enough. The initial phase of the test will cover US-based users, with a few select Google Chrome users able to test it. Like Gmail, for example, a core Google service. That means Google will also prevent itself from collecting IP data from users when they visit Google-owned domains. Moreover, it’ll initially only work with Google websites and services. Google’s IP Protection feature will initially be an opt-in option in Chrome. “IP addresses have been and will continue to be instrumental in routing traffic, preventing fraud and abuse, and performing other important functions for network operators and domains,” Google writes. However, there are legitimate uses for tracking IP addresses. IP tracking also allows someone to gain information about your current location. Moreover, unlike with third-party cookies, there is no straightforward way for users to opt out of this kind of covert tracking. This information can be combined over time to create a unique, persistent user profile and track a user’s activity across the web, which represents a threat to their privacy. By signing up, I agree to the Terms of Use and have reviewed the Privacy Notice.Īs browser vendors make efforts to provide their users with additional privacy, the user’s IP address continues to make it feasible to associate users’ activities across origins that otherwise wouldn’t be possible.
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